Please read it carefully. In it you will find important information about how your personal information is processed and about your rights under current regulations on the matter.
Who is responsible for handling/processing your data?
The party responsible for handling/processing your data is
Carretera Federal Chetumal-Benito Juarez,
km 250 Akumal. Municipio de Tulum
What personal information do we collect?
The data used to create commercial profiles are obtained:
From the forms you've been asked to fill out and the requests/queries you make to hotels and companies of GRUPO BURETTO, for example, reservations or requests for services.
From the information provided to these hotels and companies in order to contract our services.
From the information generated by your stays in our hotels and by the provision of contracted
From complaints by guests and customers of the group and from satisfaction surveys.
From profiles and analytics obtained from the browsing habits of users of the group's websites,
whether registered or not. This may involve the use of browser tracking technologies (more
information in our cookie policies).
From your participation in marketing campaigns, e.g. contests or promotions.
The categories of data we process typically consist of:
Identification and contact information.
Data on personal characteristics, such as gender, date and country of birth, nationality, marital
status and language.
Economic and transaction data: data related to the history of reservations and stays in our hotels.
Data relating to the history of contact with the group.
Data relating to claims and complaints lodged: Name, origin of the complaint, type and reason for
the complaint, contact identification data, contact location data (phone/cell no., email, etc.).
Data relating to customer preferences and profile, and commercial tracking data.
Consolidated data generated by website user browsing habits.
We NEVER process or include health data or other special categories of data, such as religion or
beliefs, or payment method data, such as bank card data, in the profiles of our customers and
Why do we create profiles and for what purposes do we process this data?
The data we collect from the commercial profiles helps us to know and better understand our
customers and users in order to improve their experience, through the analysis and improvement
of the quality of our services and their customization, as well as that of our offers and commercial
We make automated decisions based on the commercial profiles of our customers and users.
Who can we disclose your information to?
We will only disclose your information if required by law or with your prior consent.
Legal basis for processing
The creation of commercial profiles, the customization of our services and the sending of offers
and personalized commercial communications are based on the consent requested, without the
withdrawal of such consent conditioning the provision of the services contracted.
The sending of non-customized commercial communications, such as newsletters, and the use
of quality statistics and surveys are based on our legitimate interest in the evaluation and
promotion of our services.
How long will we keep your information?
Profiles and data processed for commercial purposes are kept active as long as the data subject
does not withdraw his or her consent or request their deletion and, in any event, for the periods
specified in the applicable legal provisions and for the time necessary to address any liability
issues arising from such processing. The media on which the existence of your consent to the
processing of your data for these purposes is recorded, such as signed forms, electronic form
submission logs, check-in sheets, etc. will be kept for the entire duration of the processing and
the applicable time limits.
What are your rights?
You have the right to obtain confirmation of whether or not we are processing your personal data
and, if this is the case, to access such data. You may also request that your data be corrected if
they are inaccurate or that incomplete data be completed, and you may also request that they be
deleted if, among other reasons, the data are no longer necessary for the purposes for which they
Under certain circumstances, you may request restrictions on the processing of your data. In such
cases, we will only process the data concerned for the purpose of lodging, exercising or defending
claims or for the protection of the rights of others.
Under certain conditions and for reasons relating to your particular situation, you may also object
to the processing of your data. In such cases, we will stop processing the data, except for
compelling legitimate reasons that prevail over your interests, rights and freedoms, or for the
formulation, exercise or defense of claims.
However, you may at any time withdraw your consent and object to the processing of your data
for direct marketing purposes, including for the purpose of commercial profiling. In such case we
will stop processing your personal information for such purposes.
Withdrawal of your consent shall not affect the lawfulness of processing based on your prior
Likewise, and under certain conditions, you may request the portability of your data so that they
may be transmitted to another data controller.
You also have the right to file a complaint with the US Data Protection Agency or any other
competent supervisory authority.
To exercise your rights, you must send us a request accompanied by a copy of your national
identity card or other valid document identifying you by regular mail or email to the addresses
indicated in the section "Who is responsible for processing your data?".
To revoke your consent to receive our commercial communications, simply send an email to: